As a business owner, you hear the question “What is your Why?” a lot. Your why is the reason you do the things you do in life, and in business in particular. Think about what motivated you, day in and day out to continue the journey. Without a well defined “why” you’d be lost in your pursuit of success.
I’ll admit, I’ve often found myself lost. I don’t know if it’s a generational thing, a woman thing, or just a, “Brittanie thing”, but I find myself questioning my journey every few years, and sometimes even months. At first, I didn’t think much of it. Mini meltdowns, and self-doubt were just apart of the process, I guess. I’ve even heard it’s a normal part of the entrepreneurship journey. But my most recent doubt prompted me to dig deeper into myself, and figure out why I am even doing this whole business owner thing.
After some reflection, and deciding what is most important to me in life, and for my future, I discovered 3 reoccurring themes; the 3 L’s, my “why”, in life and in my business pursuits. Love, Lucrative, and Legacy are the focus when I do what I do, and why I feel like I need to do what I do, no matter what.
I never want to be the person that wakes up dreading the day ahead, because I hate my job. We spend so much of our lives “working”, that it should be a priority to love what you do. If I can’t love what I do for a living, I don’t want any parts of it.
Now, I know that might sound naive or unrealistic, but I’ve made my happiness a priority, for as long as I can remember. If I don’t love what I do, I don’t give 110%. I won’t be motivated to do things that I don’t enjoy, and ultimately I won’t be living to my fullest potential. Loving what you do should be a major priority. I’ve chosen to be a business owner because I can do things I love; I enjoy the struggles, and the success of it. My why is, I can do what I love for work everyday.
Money can’t buy happiness, or so I’ve heard, but I disagree! I know myself, and I know I need money to be content in life. Also, I know that I won’t make the money I want by working for someone else.
The quickest way to a million is to get it yourself, and not wait for someone to pay you half your worth, helping them create their dream.
I’m not a fan of working “for the man”; I don’t know who “the man” is, but I know it’s not me! In order to live the life I want to live, and to finance my expensive shoe, car, and food habits, I need a lucrative career, and that’s facts! My why is, I need a career that will pay me what I am worth, plus tax!
Legacy is something I’ve been thinking about more and more lately. Legacy is defined as “an amount of money or property left to someone in a will.” I want to be able to create something that I can leave to my family. Building a legacy for my children, and their children, is something that is extremely important to me. I can’t leave a 9-5 job to my kids; I can’t leave my bi-weekly paycheck to them either. So being a business owner is the start of building a legacy for my family.
I do what I can everyday because I know that it is for something greater than myself. I strive for success because I want to be in the position to continue to provide for my family for years to come. Generational wealth, and leaving a legacy for my family to inherit is my biggest why. I do this for them, not for me!
A lot of what I write about will be focused on how/why to build generational wealth. After discovering my “why”, I know this is a topic that needs to be explored more in the black family, so stay tuned!
When it comes to anything I do, I keep these 3 L’s in mind. If I don’t love it, if it won’t be lucrative, and if I can’t pass it on to my family, I cannot do it. This is my “why”. As long as those 3 are in the forefront and I keep God first, I’ll always be successful!
As always, I want to hear from y’all, so share with me your why. You might not know why you are doing what you’re doing, just yet. That’s okay, but sit down and think about it.
“What you do matters, but why you so it matters much more.” -Brené Brown